Johnstons of Elgin — Fall/Winter 2018
The evening of Friday 16th February proved a trademark occasion for cashmere specialists Johnstons of Elgin. Until this point, the 220 year old company had steered from showcasing their collections at London Fashion Week.
The dimly lit showspace adopted the atmosphere of a nightclub crossed with an exhibition opening. The audience strolled the walkway, whisky based cocktails in hand as they admired the craftsman’s Autumn/ Winter collection. The designs were embraced by models positioned under directed spotlights that ran down either side of the space and through the centre of the presentation.
The essence of control in the presentation was intriguing, whilst also maintaining a relaxed environment. In many ways, the models took the form of mannequins as they braced their stance, towering above the audience. Combining this with the fusion of both historical and contemporary architectural references to knitwear design formed a powerful insight into the development of the brands ethos, flourishing and evolving through the past two centuries.
Creative Director Alan Scott guides their expansion, showcasing fifteen womenswear and five menswear ensembles to mark a new chapter for knitwear design. The womenswear statements were separated into three chapters of, Sculptural Simplicity, Athlux Edge and New Tradition, each aiming to translate messages in luxury design to their clientel. They incorporate innovative techniques to explore the vesatiality of Vicuna cashmere and merino wool, sculpting a vertical weaving process that will imprint on the creative world as it stands.